Beef sales drop by up to 10pc, say shopkeepers

1 	The article records a 20% fall in the market price. How is the market 
	price arrived at?

2 	Many people have stopped eating beef and are now eating substitutes. 
	Give two examples of substitutes.

3 	Visit your local butcher and find out how the price of beef and other meats 	has been affected by the beef crisis. What effect has it had upon their 		business?

4 	Many butchers have found their income drastically reduced by the falling 	demand for beef. Identify a business strategy that would allow a butcher to 	increase revenue.

5 	Carry out a survey within your school or college to find out if people are still 	eating beef. If they are not eating beef, find out why. Also find out what they 	are eating instead. Assess how these changing eating habits may affect local 	businesses.